Marketing Communications
We help you assess your current market
position, develop strategies to position your institution more
effectively, map out a plan for implementing these strategies,
and build the skills of your communications staff.
Market Research
The most effective research begins with defining the strengths,
challenges, competition, and opportunities that shape your
institution's markets and long-range plans. We identify the
issues that need testing in the marketplace, and through
telephone and mail surveys, focus groups, and individual
interviews, gather pertinent market data as we assess your
institution's image with key constituencies.
Public
Relations
Whether you need to announce a major gift,
communicate in a crisis, or develop strategies for achieving a
sharper public profile, we help you define your message and
reach the appropriate media. We work with you to develop story
ideas, strategies, materials, and presentation skills tailored
to your target media and audiences.
Publications
We create publications for a broad range
of audiences and needs, including capital campaign publications,
annual giving materials, annual reports, and alumni
publications. Our services encompass developing the concept,
writing, design, photography, and printing.
Membership Services
We review your services for current members, generate ideas to
attract new members, and analyze your overall membership
operations.
Enrollment Management
Our enrollment management and admissions team works with you to
develop a set of practical steps to generate inquiries, turn
inquiries into applications, and persuade accepted applicants to
enroll.
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